Menu Engineering & Food Costing
Your menu is more than a list of dishes—it’s your most powerful profitability tool. ERC helps restaurants optimize their menus through data-backed engineering, precise food costing, and strategic item placement that reduces food costs, increases check averages, and boosts contribution margins.
MENU STRATEGY THAT MAXIMIZES PROFIT
Turn Your Menu into a Strategic Profit Driver
ERC transforms your menu from a simple list of dishes into a strategic profit engine. Through data-backed menu engineering, precise food costing, and strategic item placement, we help restaurants reduce food costs while increasing check averages and contribution margins.
Whether you’re launching a new concept or refining an existing one, our menu methodology blends culinary creativity with financial strategy to deliver measurable results that impact your bottom line.
Our approach helps franchise brands simplify their menu systems without sacrificing profitability, creating scalable solutions for multi-unit growth.
WHY MENU ENGINEERING MATTERS
Designed for Margins, Not Just Menus
ERC’s systematic approach to menu optimization delivers measurable improvements in profitability and operational efficiency. Our data-driven methodology ensures every menu decision supports your financial goals.
1
Improve Food Cost Percentage
Enhance profitability per item through precise costing and strategic pricing based on actual costs and market benchmarks.
2
Identify Underperforming Items
Spot low-margin menu items and make data-driven decisions about what stays, what goes, and what gets repositioned.
3
Standardize Portion Control
Reduce overuse and waste across locations with measured plating guides and consistent prep procedures.
4
Strategic Menu Layout
Optimize item placement using eye-path flow and pricing psychology to guide customer choices toward high-margin items.
5
Build Franchise-Ready Systems
Create scalable menu systems that maintain consistency and profitability across multiple locations.
6
Maximize Revenue Opportunities
Develop combo strategies, upsell opportunities, and beverage pairings that increase average check size.
Trusted by Leading Restaurant Brands
MENU OPTIMIZATION SERVICE
Menu Methodology That Aligns with Your Brand and Bottom Line
ERC delivers comprehensive menu engineering services that transform your offerings into profit-driving tools. Our systematic approach covers every aspect of menu development, from recipe costing to strategic placement.
Each deliverable is designed to maximize margins while maintaining the culinary integrity and brand positioning that sets your restaurant apart from competitors.
Trusted By Leaders From Various Industry
Amara Collins
“Working with Julian was a transformative experience. Their eye for detail and ability to create mesmerizing visual patterns are unmatched. Every piece brought new depth and fascination.”
Martin Kazlauskas
“Working with Julian was a transformative experience. Their eye for detail and ability to create mesmerizing visual patterns are unmatched. Every piece brought new depth and fascination.”
Karra Rathore
“Working with Julian was a transformative experience. Their eye for detail and ability to create mesmerizing visual patterns are unmatched. Every piece brought new depth and fascination.”
Let’s Make Every Item Count
Stop guessing and start engineering. Whether you need full menu costing or strategic layout for your dine-in or digital menus, ERC delivers tools that improve profitability and simplify execution.